Recalibrating Your 2019 Marketing Campaign ROI

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Tell us a little about yourself and then click submit to download the 2019 USPS Price List.

Building a direct marketing ROI requires careful consideration. Incorporating measurement metrics such as segment performance, response rates, offer assignment, redemption and LTV. Don’t forget, all the “unexpected” costs that inevitably seem to creep in as well.

Speaking of…have you factored the 2019 postal rate increases as one of your ROI data variables? 

Download the USPS Price List to make that adjustment and recalibrate your ROI metrics and manage your direct mail effectiveness.